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\n\nThe third workshop provides clients with an introduction to marketing communication methods and tools to maximize their customer reach. The discussion in the Marketing Plan workshop covers pricing strategies\, positioning\, the difference between features and benefits\, and different marketing strategies. At the end of this session\, clients will know how to: outline their marketing strategy\, test their marketing message\, choose the right sales channel\, and exercise their marketing strategy.
\n\nCreate Outline for Sales Mix and Marketing Strategy
\nIdentify Elements of a Business Model
\nBenefit Statements
\nResearch Tools
\nTarget markets
\nMarketing Persona
\nMarketing message
\nMedia Kits
\nCreate Value Propositions
\nDevelop Key Messages