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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20210428T190000Z
DTEND:20210428T200000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:How to Price for Maximum Gain
DESCRIPTION:WEBINAR: How to Price for Maximum Gain\n\nDate: 4/28/21\n\nTime: 12:00 PM - 1:00 PM (PDT)\n\nStatus: Open - 23 places remaining\n\nRegistration Deadline: 4/28/21 11:00 AM (PDT)\n\nFee: No Fee\n\n\n\nPoint of Contact: Nanci Cisneros Lopez (714) 564-5220\n\nLocation: WEBINAR \, Santa Ana CA 92704-3424\n\n\n\nTraining Topics: Marketing\n\nDescription:\n\n\nOne of the key decisions that you will make is how to price your products and services.\n\nThis is key to obtaining a competitive advantage and growing your bottom line.\n\nThis workshop will cover the following areas:\n\n\n	Value Creation\, Capture\, and Sustainment\n	Cost vs Pricing\n	Whole vs Online vs Retail\n	Value Proposition\n	Perceived Value (Brand presentation)\n	Price concepts (Sensitivity\, Elasticity\, Discrimination\, Bundling\, Structure)\n	Discounts and Allowances\n	Types of pricing (Volume\, Transactional\, Cost plus\, Recurring\, Line Item\, Fixed\, Variable\, etc.)\n	Price Competition Matrix\n	Price Quality Quadrant Analysis
X-ALT-DESC;FMTTYPE=text/html:<h1 style="font-size: 24px\; line-height: 36px\; padding-top: 0px\; padding-bottom: 12px\; margin: 0px\; vertical-align: top\; font-family: Lato\, Arial\, Helvetica\, sans-serif\;">WEBINAR: How to Price for Maximum Gain</h1>\n\n<div id="info" style="margin-left: 0px\; margin-right: 10px\; padding-top: 5px\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\;"><label style="font-weight: bold\; line-height: 20px\;">Date:</label>&nbsp\;4/28/21<br />\n<label style="font-weight: bold\; line-height: 20px\;">Time:</label>&nbsp\;12:00 PM - 1:00 PM (PDT)<br />\n<label style="font-weight: bold\; line-height: 20px\;">Status:</label>&nbsp\;Open - 23 places remaining<br />\n<label style="font-weight: bold\; line-height: 20px\;">Registration Deadline:</label>&nbsp\;4/28/21 11:00 AM (PDT)<br />\n<label style="font-weight: bold\; line-height: 20px\;">Fee:</label>&nbsp\;No Fee<br />\n<br />\n<label style="font-weight: bold\; line-height: 20px\;">Point of Contact:</label>&nbsp\;<a href="mailto:lopez_nanci@rsccd.edu" style="color: rgb(45\, 119\, 179)\; text-decoration-line: none\;">Nanci Cisneros Lopez&nbsp\;</a>(714) 564-5220<br />\n<label style="font-weight: bold\; line-height: 20px\;">Location:</label>&nbsp\;<a href="http://maps.google.com/maps?q=WEBINAR+%2C+Santa+Ana+CA+92704-3424" style="color: rgb(45\, 119\, 179)\; text-decoration-line: none\;" target="_new">WEBINAR \, Santa Ana CA 92704-3424</a><br />\n<br />\n<label style="font-weight: bold\; line-height: 20px\;">Training Topics:</label>&nbsp\;Marketing<br />\n<label style="font-weight: bold\; line-height: 20px\;">Description:</label>\n\n<div class="conf-desc" style="padding-top: 0px\; padding-bottom: 10px\;">\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;">One of the key decisions that you will make is how to price your products and services.</p>\n\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;">This is key to obtaining a competitive advantage and growing your bottom line.</p>\n\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;">This workshop will cover the following areas:</p>\n\n<ul style="margin-top: 3px\;">\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;">Value Creation\, Capture\, and Sustainment</li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;">Cost vs Pricing</li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;">Whole vs Online vs Retail</li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;">Value Proposition</li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;">Perceived Value (Brand presentation)</li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;">Price concepts (Sensitivity\, Elasticity\, Discrimination\, Bundling\, Structure)</li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;">Discounts and Allowances</li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;">Types of pricing (Volume\, Transactional\, Cost plus\, Recurring\, Line Item\, Fixed\, Variable\, etc.)</li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;">Price Competition Matrix</li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;">Price Quality Quadrant Analysis</li>\n</ul>\n</div>\n</div>\n
LOCATION:Webinar
UID:e.2108.4067
SEQUENCE:3
DTSTAMP:20260506T032232Z
URL:https://business.anaheimchamber.org/events/details/how-to-price-for-maximum-gain-4067
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