BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20200910T160000Z
DTEND:20200910T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Social Media 101 For Retail - Using Social Media Effectively for your Retail Business
DESCRIPTION:Have you been struggling with using social media effectively? Were you not able to reach out to your customers during the lockdown? Are you unable to connect with new customers online? This program is designed to teach you the basics of social media\, grow your online presence and following through simple social media techniques and tools.\n\n\n\nDuring this session\, you will learn the basics of social media and learn a hands-on approach to effectively utilizing social media techniques and tools. We will discuss the importance of establishing a digital footprint with the goal to expand your reach and to leverage multiple channels for your business by increasing online customer engagement.\n\n\n\nSession will cover:\n\n- How to produce effective and efficient social media content to use online:\n\n- Content calendar and using other account's posts and images\n\n- Using the right hashtags on posts and on stories\n\n- Using social media for customer service\n\n\n\nInstructions and how to of several social media tools including:\n\n- Planoly: planning your content\, posting on two platforms\, using hashtags to drive customers to your business\n\n- Facebook scheduling tool and analytics\; Facebook and Instagram ads and promoting posts\n\n- Canva: creating attractive social media posts\, banners\, stories\, videos\, etc...\n\n- Learn about keys to effectively use social media to drive engagement
X-ALT-DESC;FMTTYPE=text/html:<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;">Have you been struggling with using social media effectively? Were you not able to reach out to your customers during the lockdown? Are you unable to connect with new customers online? This program is designed to teach you the basics of social media\, grow your online presence and following through simple social media techniques and tools.</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;">During this session\, you will learn the basics of social media and learn a hands-on approach to effectively utilizing social media techniques and tools. We will discuss the importance of establishing a digital footprint with the goal to expand your reach and to leverage multiple channels for your business by increasing online customer engagement.</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;">Session will cover:</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;">- How to produce effective and efficient social media content to use online:</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;">- Content calendar and using other account&rsquo\;s posts and images</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;">- Using the right hashtags on posts and on stories</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;">- Using social media for customer service</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;">Instructions and how to of several social media tools including:</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;">- Planoly: planning your content\, posting on two platforms\, using hashtags to drive customers to your business</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;">- Facebook scheduling tool and analytics\; Facebook and Instagram ads and promoting posts</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;">- Canva: creating attractive social media posts\, banners\, stories\, videos\, etc...</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\;">- Learn about keys to effectively use social media to drive engagement</span>
LOCATION:
UID:e.2108.3662
SEQUENCE:3
DTSTAMP:20260528T133958Z
URL:https://business.anaheimchamber.org/events/details/social-media-101-for-retail-using-social-media-effectively-for-your-retail-business-3662
END:VEVENT

END:VCALENDAR
