One of the key decisions that you will make is how to price your products and services.

This is key to obtaining a competitive advantage and growing your bottom line.

This workshop will cover the following areas:

• Value Creation, Capture, and Sustainment
• Cost vs Pricing
• Whole vs Online vs Retail
• Value Proposition
• Perceived Value (Brand presentation)
• Price concepts (Sensitivity, Elasticity, Discrimination, Bundling, Structure)
• Discounts and Allowances
• Types of pricing (Volume, Transactional, Cost plus, Recurring, Line Item, Fixed, Variable, etc.)
• Price Competition Matrix
• Price Quality Quadrant Analysis