Date and Time
Wednesday Apr 28, 2021
12:00 PM - 1:00 PM PDT
Location
Webinar
Fees/Admission
No Fee
Website
Contact Information
Orange County Small Business Development Center, https://orangecountysbdc.org 714.564.5200
How to Price for Maximum Gain
Description
WEBINAR: How to Price for Maximum Gain
4/28/21
12:00 PM - 1:00 PM (PDT)
Open - 23 places remaining
4/28/21 11:00 AM (PDT)
No Fee
Nanci Cisneros Lopez (714) 564-5220
WEBINAR , Santa Ana CA 92704-3424
Marketing
12:00 PM - 1:00 PM (PDT)
Open - 23 places remaining
4/28/21 11:00 AM (PDT)
No Fee
Nanci Cisneros Lopez (714) 564-5220
WEBINAR , Santa Ana CA 92704-3424
Marketing
One of the key decisions that you will make is how to price your products and services.
This is key to obtaining a competitive advantage and growing your bottom line.
This workshop will cover the following areas:
- Value Creation, Capture, and Sustainment
- Cost vs Pricing
- Whole vs Online vs Retail
- Value Proposition
- Perceived Value (Brand presentation)
- Price concepts (Sensitivity, Elasticity, Discrimination, Bundling, Structure)
- Discounts and Allowances
- Types of pricing (Volume, Transactional, Cost plus, Recurring, Line Item, Fixed, Variable, etc.)
- Price Competition Matrix
- Price Quality Quadrant Analysis